Motorsports
Sponsorship
We find the partner, value the deal, and close it.
For brands who want to be on a race car, and for drivers and teams who need the funding to go racing. We work the deal from the first target list to the signed agreement, then stay on it while it runs.
How we think about it
Most sponsorship is priced by guesswork. We value what is actually being sold, then take it to the companies it fits, and we are still there when the deal has to deliver. Nothing here is handed off.
What's included
The whole deal, start to signature.
Come in at any point. Some clients need the valuation, some need the introductions, and some hand us the whole programme.
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Strategy & valuation
What the asset is worth, and what a sponsor should expect for the money.
- Sponsorship consultation
- Objective planning
- Budget recommendations
- Sponsorship valuation
- ROI-focused planning
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Acquisition
Finding the companies that fit, then getting in front of the person who signs.
- Prospect identification
- Target research
- Outreach campaigns
- Proposals
- Pitch decks
- Negotiation
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Motorsports
The specialism. Charlotte is where the sport lives, and so do we.
- NASCAR sponsorship
- Driver sponsorship
- Team sponsorship
- Associate & primary
- Event sponsorship
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Partnership management
A signed deal is the start. Somebody has to make sure it is delivered.
- Sponsor communication
- Deliverable tracking
- Contract compliance
- Activation scheduling
- Performance reporting
- Renewals
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Hospitality
The race weekend a sponsor brings their own customers to.
- Hospitality planning
- VIP experiences
- Driver appearances
- At-track coordination
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Business development
The introductions that pay off away from the track as well as at it.
- Corporate networking
- Strategic partnerships
- B2B introductions
- Cross-brand marketing
- Community engagement
Who this is for
Both sides of the deal.
We work for the brand buying the space and for the driver or team selling it. Never for both on the same deal.
- Brands entering motorsports
- Brands already sponsoring
- Drivers looking for funding
- Race teams
- Events & series
- Companies weighing partnership spend
Driver representation
Drivers we represent.
Every one of these is handled by the same people who will be at the track.
Nate Moeller 
Alex Clubb 
Sally Mott 
Jeff Maconi 
Brad Smith 
Rita Goulet 
Bobby Dale Earnheardt 
Michael d’Orlando 
Nick d’Orlando 
Craig Pellegrini Jr
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How it runs
From target list to signature.
You always know which companies we are talking to and where each conversation stands.
- 01
Brief
What you are selling or what you want to buy, the budget in play, and the season it has to land in.
- 02
Valuation
What the asset is actually worth: the exposure, the audience and the rights that come with it.
- 03
Target list
The companies that fit, researched and ranked, with the reason each one is on the list.
- 04
Pitch and negotiate
Proposals and decks built for each target, then the conversations that follow, through to terms.
- 05
Deliver and renew
Deliverables tracked, activation scheduled, performance reported, and the renewal conversation started early.
What you get
Paper you can act on.
- A valuation of what is being sold
- A researched target list, with the reasoning
- A proposal and pitch deck built for each target
- The outreach handled, not just the list
- Negotiation support through to terms
- A deliverable schedule once it is signed
- Performance reporting the sponsor can show upstairs
- A renewal conversation started before the season ends
FAQ
Questions first.
We are a driver. Can you find us funding?
That is a large part of what we do, and we represent drivers already. It starts with what you can genuinely offer a sponsor, valued honestly, then the companies that fit it.
We are a brand. How do we know what it is worth?
We value the asset before anyone talks price: the exposure it really delivers, the audience, the rights and the hospitality attached. Then you can judge the number in front of you.
Do you only work in NASCAR?
Motorsports is the specialism, and Charlotte is the centre of it. Sponsorship work outside racing follows the same method: value it, target it, pitch it, manage it.
What happens after the deal is signed?
We stay on it. Deliverables tracked, activation scheduled, performance reported, renewals raised early. A sponsorship that nobody manages is the one that does not get renewed.
Can you make the content as well?
Yes, and that is the difference. Our own crew shoots the photography and video, so the sponsor is not chasing a second company for the assets they were promised.
Start a conversation
Ready to put a brand on it?
Tell us what you need and when you need it. We reply within one business day with a scope and a schedule.
info@thewingsofeden.com